Experiential Product Launch Event


Epson’s WorkForce Pro printers use up to 80% less energy than other competitive colour lasers.

To demonstrate the energy efficiency of Epson’s business inkjet printers’, Epson connected up a colour laser printer and an Epson WorkForce Pro to Firefly’s PedGen bicycles.

Epson challenged Wayne Rooney of Manchester United to print more pages on a laser than his child lookalike could on an Epson inkjet, using nothing but pedal power!

The video has been published on social media creating an astonishing amount of viral buzz, with over 11,000 views.

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